Please use this identifier to cite or link to this item:
http://localhost:8080/xmlui/handle/123456789/392| Title: | An Empirical Study of Consumer Perceptions towards Brand Personality and Cultural Influences on the Purchase of Select Consumer Durables in West Bengal |
| Authors: | Roy, Shaunak |
| Issue Date: | 2021 |
| URI: | http://localhost:8080/xmlui/handle/123456789/392 |
| Appears in Collections: | Postgraduate and Research Department of Commerce |
Files in This Item:
| File | Description | Size | Format | |
|---|---|---|---|---|
| SHAUNAK ROY_THESIS.pdf | 10.07 MB | Adobe PDF | View/Open | |
| SHAUNAK ROY_ ABSTRACT.pdf | 89.2 kB | Adobe PDF | View/Open |
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